Wondershield x Mikitype

Client:

Shiseido Professional

Year:

2022年

To launch the latest edition of SUBLIMIC WONDER SHIELD hair protection, Shiseido Professional collaborated with avant-garde calligrapher MIKITYPE to design the product packaging. We featured the artist in a cinematic product video highlighting the beauty-enriching properties of life's essential element, water.

Credits:

Producer: Adrian Grey

Creative Director: Dominic Byrnes

Director/Editor: Artem Skiy

DP: Brandon Strack

AC: Natsumi Iseya

Gaffer: Vince Paul

Grip/Set Builder: Matt Kingery

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