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Side by Side Africa


JCO x CNN Create



Unleash the transformative power of tailor-made partnerships that ignite local initiatives across Africa, propelling them to conquer the global stage. Step into the vibrant tapestry of Burkina Faso, where a captivating Japanese fashion label joins forces with ethical fashion resources, creating a symphony of sustainable business and abundant employment for talented local artisans. Meanwhile, in Rwanda, the spirit of Japan intertwines with years of tireless dedication, delivering life-changing prosthetic limbs to a staggering number of local users, while empowering the disabled to nurture their skills and seize remarkable opportunities. Embark on a journey where the magic of these empowering endeavors ignites social well-being, ignites unwavering pride, and becomes the very key that unlocks a breathtaking future for Africa.


Agency: CNN Create
Creative Lead: Itsuki Sakata
Producer / Director: Adrian Grey
DP: Brandon Strack
Sound: Jeffery Jousan
Editor: Issam Kechouri
Color: Brandon Strack

Local Producer (Rwanda): Ayoze O´Shanahan
Local Fixer (Rwanda): Ayubu Kasasa
Local Producer (Burkina Faso): Chloe Mukai
Local Fixer (Burkina Faso): Oumar Lankoandé

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