Sense 2 TVCM
Client:
Fitbit (Google)
Year:
2022年
Japanese TVC for Fitbit's Sense 2 watch featuring drummer Murata Tamu. Achieving good health is more than just being in great physical shape, it's a combination of maintaining an active lifestyle, eating well and taking care of your mental health. The Fitbit Sense 2 can detect when you're feeling stress and help you get back to feeling your best through moving your body whatever way makes you feel happy. Exercise doesn't have to happen with dumbells and a bench press, just move your body and do what you love, whether it be going for a jog, playing with your kids or rocking out on your drumset. In this 30-second TVC drummer Murata Tamu reenacts how the daily stressors in life can feel like they are trapping you. She finds her relief doing what she loves, playing drums.
Credits:
Starring: Murata Tamu
Director: Tom Slemmons
Producer: Adrian Grey
Client Services: Dominic Byrnes
Creative Director: Joao Mendonça
Creative assistance: Artem Skiy
DP: Brandon Strack
1st AC: Federico Settimelli @tokaipro
2nd AC: Andrew Smith @clock.country
Lighting: Chikara “Riki” Tsuchiya
Lighting Assistants: Yoshiki Toyama, Hikaru Ijichi, Yasunari Ushio, Reiji Inoue (DMX)
Sound: Jeffery Jousan @jeffrey_jousan
Product Handler: Madeline McKinney @tokyophotogirl
Wardrobe: Agnes Nata @_agnesnata
Makeup: Kyoko Soya @kyokoskings
Stress imagery: Gael Delhaye @gaeldelhaye
Animation: Iwamoto RGB
Driver: Takahiro Ishigaki
Photographer: Gui Martinez @guimartinez
Photography assistant: Francis Sahara @francissahara
Production Coordinator: Matthew Kingery, Shoichi Hanaue
DIT and Live: Alexis Wuillaume @alexis_wuillaume
Editor: Shane Lester @shanelester
Sound Mix: Seiji Champollion @seijichampollion
Color: Max Golomidov @maxgolomidov_colorist_dp_works