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Fitbit Japan Lifestyle Photography





Briefed to capture a more accurate view of Japanese lifestyles, SET worked with Gui Martinez to shoot a series of stills covering various situations for Fitbit to use a cross a range of mediums.


Producer: Adrian Grey 

PA: Rosie Hubbard 

Field Producer: Shawn Albert 

Creative Director: Joao Mendoca 

Photographer: Gui Martinez 

PC: Shoichi Hanaue, Matthew Kingery 

2nd PC: Anchi Li 

1st AC: Francis Sahara 

2nd AC: Alexis Wuillaume 

Gaffer: Riki Tsuchiya 

Art/Props: Madeline Kinney 

Hair/Makeup: Kyoko Soya 

Stylist: Leonard Arceo 

Driver: Takahiro Ishigaki 

Casting Director: Kensaku Watanabe 

Lighting Assistant/Rigging: Matthew Kingery

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