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Essential Kyoto

Client:

JR Tokai

Year:

2023年

For a campaign targeting the US tourist market, and additionally to increase recognition of the "Shinkansen" brand, SET was approached by JR Tokai. We created marketing videos and a landing page for the Shinkansen Tokaido journey from Tokyo to Kyoto. A companion series of passenger journeys were also filmed and feature on a separate landing page. A carefully chosen series of typical visiting character types were created and cast, their journeys and experiences forming the core of the video pieces.

Credits:

Executive Producer: Adrian Grey

Directed by: Tom Slemmons and Joel Cruz @joelcruz.mov
Writer: Mari Kobayashi
Accounts: Shawn Albert
Producer: Kazuki Shino
DP: Brandon Strack and Christoph Julian Gelep @christophgelep_dop
Camera operator: Takeshi Fukushima @takeshifukushima
Assistant: Matthew Kingery @chatty.pdf
Project manager: Shion Kimura @kimura_shion_ and Isao Tsumanami @isaoholiks
Production assistant: Yurino Kira @yurinokira , Rosie Hubbard and Shoichi Hanaue
Sound: (Spider) Skirmantas Ivanauskas @spider_location_sound and Yusuke Koyama
Gaffer: Tetsuya Kunugi @tetsuya_kusu
Best boy: Kouji Matsumoto, Shinpei Kawasaki and Tsuyoshi Inoue
Still camera: Benjamin Beachy @benjaminbeech and Kenichi Yamaguchi
Stylist: Kosuke Onishi @ko3uke
Stylist assistant: Shiori Takakura @hsufe4
Hair makeup: Sakurako Nishimura @sakurako.hm and Hitomi Kaneda @hittom6
Driver: Katsunori Miyanishi, Ishigaki Takahiro, Masaki Hayashi, Masaru Noguchi, Kota Takuno, Moe Yasuda, Nobukazu Sasaki, Seiichiro Sonoda, Tsunenori Banba
Location coordinator: Yoshimi Sasayama
Music and Editing: Andy Nagashima @andynagashima
Editor: Emma Sundin @ingeborgsundin

Cast
Girl 1: Emani Stanford @chocosakurako
Girl 2: Lindsay Gibson @lindsaygibson3
Girl 3: Rion Morita @pepperioni
Wife: Ruby Young @rocketgirlruby
Husband: Sandy Kai @kaihoshinosandy
Youtuber: Leon Estranero @rene.bianchi
Businessman 1: James Sutherland
Businessman 2: Len Budeck
Traveler: Adriel Williams @adrielmobo
Extras: Masaaki Watanabe, Hanai Chihaya, Nakayama Akiara, Tochinai Yuya, Morita Junichi, Uehara Asuka, Nakayama Yukie, Shigematsu Misaki, Arai Chiharu, Kawashima Keita, Miyajima Emi, Saitou Misaki, Hikari Mochizuki, Saito Ryuta, Akimoto Megumi

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