Folli Follie Golden Summer Campaign

Greek accessory brand Folli Follie asked SET to plan, prepare, and execute a campaign that would energize the brand reflecting itʼs playful image, introduce it to a new generation of customers and gather data to build their digital marketing activities and e-commerce engine.

We put together a campaign designed to create buzz and bring people into the stores, creating a gold-plated Folli Follie cell phone, that was taken around the city in a branded Hummer complete with Folli Follie security guards. The phone caused a sensation wherever it went and was boosted by an online campaign utilizing, Blog Charm, Message Free, Twitter and Facebook. In addition, we positioned QR codes at the center of the campaign placing the world’s first designer code in the window of the flagship store, on the branded Hummer and on all campaign material.

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