FENDI Japan Facebook

SET built and launched a special page for FENDI Japan’s first foray into Facebook. The project parameters called for a unique solution to be devised and SET’s social media crew answered the challenge creating a site that reflected the aesthetics of the luxury brand.

After shooting the promotional video for Japanese model Hana Matsushima’s trip to Haan River in Korea for the FENDI fashion show, SET was asked to create a Facebook contest and app for the video’s co-star, the Crazy Carats watch. Participants answered questions and a profile was generated based on consulting from one of Japan’s leading color stylists.

SET also created the video that was featured on the page. See it here.