Dom Perignon x Andy Warhol

Dom Perignon Japan wanted to add a unique touch to the Japan leg of the global campaign celebrating the work of Pop Art icon Andy Warhol and commissioned Warhol-esque QR codes. SET produced codes that mirrored the three neon hues of the bottles (blue, red & yellow ) and appeared on stickers on the limited edition Dom Periginon x Andy Warhol champagne boxes. SET also produced the mobile site for the campaign which hosted a video created by the Design Laboratory at London’s Central Saint Martin’s School of Art & Design.

Although the codes were designed for the Japanese campaign, word spread quickly across the blogosphere about the codes appearing on websites throughout Asia, Europe and the United States.