In September we completed our first code for the Hong Kong market for the luxury automaker Lexus. The code was tied to a campaign promoting the launch of the new Lexus GS and appeared not only in dealerships but on the front page of one of Honkers' biggest daily newspapers.
SETQR is our sister enterprise, devoted to all things QR and based in Wellington, New Zealand. They have just put out an explanatory video which does a great job of explaining why we are so fond of the codes and why we think there is a big future for them. Big shout out to all involved in putting ...
SET's production team took a trip down to Fukuoka to cover the opening of the new H&M store. Our cameras captured the glitz and the glamor and some of the cool stuff going on pre-opening including the unveiling of a 5-storey inflatable billboard....the first of it's kind in Japan.
At the end of June, jewellery brand Swarovski launched their collaboration with one of the most iconic animated cats on the planet, Hello Kitty. Being huge fans of Japanese pop culture, we were thrilled to be asked to create a special designer code for the tie-up which was centred in the lavish shopping centre Omotesando Hills.
FENDI’s hand made leather project, Fatto a Mano, kept the talented Hiro busy for most of April and May. Part of a global campaign to emphasise the craftsmanship that goes into every FENDI bag, SET's production team shot and edited a series of films at breakneck speed which documented the in-store appearances of FENDI’s Italian leather masters who stitched and sewed while ...
FENDI Japan asked SET’s production team to head across the water to Seoul, Korea to document Japanese supermodel Hana Matsushima's attendance at the FENDI Fashion show on May 21st. We filmed the photo-shoots for the new FENDI Crazy Carats watch and were also lucky enough to take some intimate stills and footage of the beautiful model as she got ready for ...
SET’s production team was asked to shoot the Ray Ban 30th anniversary event held at Ebisu’s famed Liquid Room in June. The event featured performances from ISSA and SoulJa and on display throughout the venue were the latest frames and classic pieces from the last 30 years. Check out the video below for a look at what you missed out ...
SET was delighted to be involved in filming the MTV Japan Flea Market for Tohoku which took place at the Shinagawa Prince Hotel’s Stellar Ball. Both local and foreign artists came together to raise money for disaster relief. The unique event was emceed by M-FLO’s Verbal and the night gave fans a chance to buy items from their favorite artists ...
After the Great Tohoku Earthquake, SET felt compelled to use our talents to help out. One of the first things that came to us was to create a QR code to spread awareness about the earthquake as well as showing people how they could help out. SET created this QR code, which links to Red Cross Japan's website to make ...
As part of a Valentine’s Day promotion, SET worked with the Greek jewellery brand Folli Follie taking photos of internal staff and a host of elite bloggers. The striking photos were used to launch the "Love Love Campaign" which utilized an in-store photo studio to capture and display photographs of customers visiting the Omotesando Hills retail space. SET’s in-house photographer Mark demonstrated again ...
